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Sales Strategy

Your Data Might Be Costing You a Lot More Than You Realize

We think about data differently from any other data vendor. We look at data as the most critical part of the quality sales prospecting equation, not the area to save the most money or get the lowest price. Here’s a breakdown of our views on data, list buying, and more: Be on the lookout for …

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Webinar Recap: How To Make Your Cold Calls 4X More Effective

rep-cold-calling

We know cold calling is hard. You have to do so much work, but you’re only going to turn a fraction of your attempts into conversations (and most of those aren’t even moving forward), but these cold calling techniques will help. In this webinar, Ryan Reisert and our friend and sales coach from Southwestern Consulting, …

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Your Cold Emails Suck, But They Don’t Have To

Learn how to start optimizing email content and start standing out. Optimizing Email Content In a cold email, our goal in every sentence is to get the prospect to read the next sentence. It’s tough. Here’s what the average cold email framework looks like: As you might imagine, it’s pretty hard to stand out when …

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Building an Effective Outbound Sales Campaign With Outreach

people working in an office

“Building an Effective Outbound Sales Campaign With Outreach” originally posted on the Outreach.io blog. We build a lot of outbound sales campaigns. Often we’re starting from the ground up with nothing but a list of prospective buyers. We utilize Outreach to go beyond basic “spray and pray” tactics and generate 3-4X more sales opportunities consistently …

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