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Sales Strategy

Your Cold Emails Suck, But They Don’t Have To

Learn how to optimize your email content and start standing out. Optimizing Email Content In a cold email, our goal in every sentence is to get the prospect to read the next sentence. It’s tough. Here’s what the average cold email framework looks like: As you might imagine, it’s pretty hard to stand out when …

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Building an Effective Outbound Sales Campaign With Outreach

people working in an office

Originally posted on the Outreach.io blog. We build a lot o f outbound sales campaigns. Often we’re starting from the ground up with nothing but a list of prospective buyers. We utilize Outreach to go beyond basic “spray and pray” tactics and generate 3-4X more sales opportunities consistently in the same period of time. Building …

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