Sales Strategy Consulting | Sales Development Automation

About Us

We support B2B organizations actively investing in growth.

We're modern outbound sales experts

We’ve spent our careers filling the top of the funnel for high growth sales teams. Now we’re leveraging that experience for our clients.

Continuous improvement

We’re committed to helping our clients continuously improve with the framework and skills to fill their sales pipeline with highly qualified opportunities.

Process, process, process

We can never fail by trying – we only fail by repeating the same mistakes over and over again.​

Customer Commitment

We believe that every great sales effort requires a consistent commitment to the process.

Our Story

The Book

In 2017 we wrote the best-selling book, Outbound Sales, No Fluff. It was quickly adopted as the text of choice for teaching the fundamentals to college students, new hires, and aspiring salespeople across the globe.

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The Brand

We’re now the team called upon by B2B organizations actively investing in growth when they need modern outbound sales expertise delivered with no fluff and total commitment to excellence. We provide premium quality contact data, outbound prospecting services, and expert consulting to consistently fill your sales buckets.

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The Formula

If the fundamentals can fit in a 50-page book, how hard can they be? While the formula is simple, the execution is incredibly difficult. It takes an understanding of the way buyers engage today combined with a knowledge of the best in sales technology and methodology.

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Our Values

Put Clients Before Profits

When faced with the choice between what’s best for a prospect or client and maximizing our profit, we put the client first. Always.

Share The Good Stuff

We share what we know – with our team, with our clients, and with the world. We don’t get ahead by leaving others behind – we get ahead by constantly innovating.

Pay Yourself Last

We pay employees, contractors, and vendors on time. If we hire or buy from you, we will pay you before we pay ourselves.

Question Every Assumption

We’d rather test a hypothesis and be wrong than accept the status quo blindly.

Underpromise, Overdeliver

We don’t promise results we can’t deliver and we push ourselves to deliver ahead of the promised schedule.

Help Each Other

If you’re not willing to provide backup or support to a team member, you shouldn’t be on the team.

Our clients

Driving modern outbound for leading brands

Make your entire team more effective.

Let’s chat about your goals.​

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