What is a campaign?
Here at The Sales Developers, we’re pretty particular about what we call things. When we say “campaign,” we mean something very specific. This is a breakdown of how campaigns work with us (and how we think they should work for all outbound sales processes). You’ll see that it comes down to an obsession with focus that helps us to eliminate wasted effort.
1. SET A GOAL
It starts with a goal. What do you want to achieve?
E.g. Drive awareness, learn something, set a meeting.
2. BUILD A LIST
Then we determine the target & build a curated list.
Target = 1 type of company, 1 persona.
3. CREATE MESSAGING
We leverage the persona-based messaging in two channels: phone and email. Phone earns us first conversations and email combines with phone for follow up conversations after we determine timing.