Cold calling is an activity in sales when reps reach out to potential customers who haven’t expressed any interest in the offered products or services. Cold calling technique refers to solicitation of a prospect through different channels — telephone or person — without having any prior contact with the salesperson. It’s a massive challenge to …
Cold calling is the act of using the phone to engage a prospective customer and earn the next conversation or disqualify them out of your funnel. You’re probably thinking, “Yeah, but isn’t it a “warm call” if I’m trying to reach an inbound lead? Or an old customer?” No. Any call that the prospect wasn’t …
Sales has changed more in the last 10 years than in the preceding 100. According to our friend and Founder & CEO of The Bridge Group, Trish Bertuzzi, it’s the buyers who have changed. Their preferences, their needs, and their communication expectations. This is why we must think through our current sales engagement strategies to …
We scale outbound sales efforts for B2B companies who don’t know where to start, have a current SDR team they need to enable to achieve better results, or those who don’t have time to both find new deals AND close them.
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