Sales Strategy Archives | Au Partners

Sales Strategy

4 Dangerous Sales Practices to Avoid at End of Quarter

man aiming at target

The end of a quarter is a scary time for salespeople and sales teams struggling to hit their quota.  They may start it off with excitement at an ambitious goal (“We can do this!”). Then a new campaign or new product release is looked to that will push sales into the stratosphere. There might be …

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The Fool Proof, Fail-Proof Sales Closing Checklist

fail proof checklist for closing sales

Sales is changing every day – buyers know more about products than sellers, crowd sourced reviews affect the value of our offerings, and we’re facing increasing competition as barriers to entry continue to lower. All of this makes closing sales harder than ever. But some things will never change. We wrote about the foundational principles …

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Webinar Recap: Building & Scaling Sales Development

Webinar Recap: Building & Scaling Sales Development

According to The Bridge Group, since 2010, SDR compensation has remained flat, while AE compensation has increased by 52%. Where is the disconnect and what does that mean for the future of sales development? In this webinar, Ryan Reisert, Trish Bertuzzi (Founder & CEO @ The Bridge Group) and Marcus Knight (Director of Sales @ …

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Are Buyer Preferences Changing?

Sales Showdown: Are Buyer Preferences Changing & Does It Matter?

Sales has changed more in the last 10 years than in the preceding 100. According to our friend and Founder & CEO of The Bridge Group, Trish Bertuzzi, it’s the buyers who have changed. Their preferences, their needs, and their communication expectations. This is why we must think through our current sales engagement strategies to …

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