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Sales Strategy

Data Part 2: What Does Quality Data Look Like?

We are absolutely obsessed with 100% lead quality because it’s the only thing that fuels our efficient sales engine for our clients and ourselves. It’s why we acquired the data company known for absolute quality, Steward. We recently discussed what quality data looks like in our infographic here. 100% quality looks like this: There is …

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Webinar Recap: Define Your Swimlane, Nail Your Niche, and Scale Your Sales

We’ve all done it. We’ve all tried to sell to everyone who might benefit from our product or service. So what’s wrong with that? It leads to a lot of wasted effort. Sure, they’ll take meetings with you, but close at a much lower rate (if at all). Only 20% of your sales effort is …

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Data Part 1: Stop Wasting Money on Lists That Don’t Fit Your Needs

As you know, we think about data differently from any other data vendor. In our last blog post, we talked about our views on data, list buying, and what to do with the list. Now, we’re breaking down that infographic. First up, we’re talking about how big of a list you actually need. There’s typically …

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Your Data Might Be Costing You a Lot More Than You Realize

We think about data differently from any other data vendor. We look at data as the most critical part of the prospecting equation, not the area to save the most money or get the lowest price. Here’s a breakdown of our views on data, list buying, and more: Be on the lookout for our upcoming …

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Webinar Recap: How To Make Your Cold Calls 4X More Effective

We know cold calling is hard. You have to do so much work, but you’re only going to turn a fraction of your attempts into conversations (and most of those aren’t even moving forward). In our last webinar on January 24th, Ryan Reisert and our friend and sales coach from Southwestern Consulting, Jamie Hourahan, teamed …

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